Whether its advertising or competition the impact value of the image is imperative. The initial 'wow' factor on the reader or the judge needs to speak in volumes. It needs to grab attention and demand that you look closer.
Imagine you area judge visiting an exhibition where there are two or three hundreds prints hanging. From a distance, if one image catches the judge's eye and makes an impact it means it is already part way there.
Both the physical size or the image and the 'close-up' play apart in creating that 'Wow, look at me' factor; so does colour. Of course, if your subject has unique dynamics - tattoos, purple lips or gold teeth then that's a bonus.
Enter the Fremantle Portrait Prize and win AU$5000 cash!
Entries close 1 August 2012.